(1) What information do we collect?
We may collect, store and use the following kinds of personal data:
(a) information about your visits to and use of this website;
(b) information about any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services;
(c) information that you provide to us for the purpose of registering with us and/or purchasing our products and services and/or subscribing to email notifications.
We may collect, store and use non-personal data about your visits to and use of this website.
(2) Information about website visits
We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes.
We may send a cookie which may be stored on by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognize your computer when you visit our website, and to personalize our website for you. Our advertisers may also send you cookies.
We may use anonymous cookies to record non-personal information such as website activity, date and time of visit, and domain type. We may use this information for retargeting purposes.
Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites, including this one.
(3) Using your personal data
(a) respond to you, regarding the reason you contacted us.
(c) fulfill and/or ship an order, which may require us to share your information with a third party outside of our organization e.g. your Scale Dealer.
(d) improve your browsing experience by personalizing the website;
(e) send information (other than marketing communications) to you which we think may be of interest to you by email or similar technology;
You may opt out of any future communications from us at any time. You can do this by contacting us via the email address or phone number given on our website.
(4) Using your non-personal data
Non-personal data is collected and shared with the service Multiview to provide relevant and targeted advertisements through retargeting. All data is anonymous and cannot be used to identify the visitor. Retargeting recognizes that the internet browser has visited the website in the last 90 days. If you would like to not participate in retargeting, you may opt-out of Multiview’s services.
(5) Other disclosures
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
(6) Security of your personal data
We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment. Of course, data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.
(7) Policy amendments
(8) Third party websites
The website contains links to other websites. We are not responsible for the privacy policies of third party websites.